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Cricket Wireless has quietly followed the lead of many other wireless providers by adding a multi-month discount plan to its lineup. Cricket chose to discount its $40-a-month plan with 10GB of high-speed data, costing an average of $25 a month if customers pay $300 a year for it. Taxes and fees are included in the price. Wave7 Research noted the plan update in a prepaid report sent to its subscribers.
Cricket Wireless’ new annual plan option has a lot of fine print attached to it, making its availability very limited. The Starter plan is only available to customers who bring their own devices onto the network. It is an online offer only and not available in stores. The annual plan option is limited to new customers only, as the plan’s fine print states that a new Cricket Wireless account is required. Finally, it requires a new ONE service line.
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Customers who purchase an annual plan will be charged a $300 plan charge to their Cricket Wireless account. Every month, Cricket will deduct $25 from the subscriber’s account. Subscribers who add additional features to their plan will have their account credit charged for those features by reducing their annual plan term to less than 12 months. The Cricket plan offers add-ons such as international calls starting at $5 per month for unlimited calls to landlines in 35 countries and $10 for an additional 1GB of high-speed data. So if you sign up for an annual plan and immediately add $5 international calling credit to your plan, Cricket will automatically deduct $30 per month from your account and the annual plan will only last for 10 months.
Subscribers who add additional lines to their accounts or switch plans will lose the multi-month discount plan. The $300 in prepaid account credit will then be used to pay for the subscriber’s new tariff plan at the full monthly price or for an additional line at the regular price. For example, if a customer adds Line 2 to their account for a $40/month 10GB plan ($35 with AutoPay), they will not pay $25/month for their annual plan. Instead, they pay a two-line discounted rate of $35 per month per line.
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Cricket Wireless Annual Plan release is still a long time away. Its sister brand AT&T Prepaid is offering a $300 annual plan from 2019. However, the AT&T prepaid annual plan only includes 8GB of high-speed data per month, with taxes and fees added. Also, unlike the Cricket, the AT&T prepaid annual plan includes full roaming in Mexico and Canada and international texting to more than 100 countries.
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Cricket Wireless is one of at least a dozen wireless providers currently offering multi-month discount plans. A few weeks ago, US Mobile announced that it would be adding multi-month discount plans in one form or another later this year. The company has already started to gauge consumer interest in such plans by offering a discounted 3-month starter plan through Amazon.
Wireless providers and MVNOs have a growing love affair with multi-month discount plans because they increase customer retention and bring in more money up front. Subscribers prefer them because they offer lower average monthly costs and they don’t have to worry about paying their bills every month.
“The new Cricket annual plan is part of a trend of carriers offering strong savings in exchange for upfront payments. Despite the sensible reality of strong savings, many prepaid customers live paycheck to paycheck, so I think multi-month plans have been adopted. Progress . less.” – Jeff Moore, director of Wave7 Research, recent shortage of live crickets is “off the charts demand” as people buy hungry reptiles during pandemic; Buy mealworms instead, advises PetSmart
This article was published on September 2, 2020 in The Charlotte Ledger e-newsletter. Sign up here for free to get the latest local business news and trends delivered to your inbox.
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If you’ve got a bearded dragon or a tree frog in your life, this might not be news, but for the rest of us, here’s another weird thing about the epidemic: Crickets are hard to come by these days.
Large pet stores like Charlotte’s PetSmart have empty cricket pens, and some store associates say that even when cricket shipments arrive, many crickets show up DOA.
Cause of defect? The national pet store chain is getting its crickets from mega-cricket manufacturers, which have seen staff cuts due to the pandemic, as well as an increase in demand that began a few years ago when pet reptiles became popular.
Additionally, people are now buying all kinds of pets, including reptiles, at higher prices because they are more common at home. Believe it or not, there was a big run in cricket when the pandemic started, just like there was a big run in toilet paper. After all, who wants to be quarantined with a hungry monitor lizard?
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“Demand is off the charts,” said Andy Pettit, sales manager for Timberline Live Pet Foods in Marion, Ill.
“Historically, we’ve seen these spikes seasonally, for example when major pet chain X has 20% off reptiles for a week,” he said. “When the pandemic hit, there was a rush on cricket. We assumed it would return to normal,” he said.
The “DOA rate,” or the percentage of crickets that arrive dead at their destination, is currently slightly higher than the normal 3-5% range due to summer heat and national shipping delays, Pettitt said.
Mealworms as a replacement: PetSmart officials responded to an inquiry from The Ledger on Tuesday: “We are currently experiencing a shortage of crickets in many of our stores, but expect more crickets in the next few weeks. In the meantime, we encourage pet parents to try alternatives like mealworms, hornworms and waxworms that we carry in our stores.
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For those who have hungry reptiles at home, there are places where you can find jumping, keel-munching insects. Ledger called several bait shops, such as Perry’s Market in Mint Hill, and they said they have plenty of crickets, but the crickets sold for fishing often eat small reptiles that are larger than that.
Cold Blooded & Bizarre, a specialty reptile store on Central Avenue that rescues, rehabilitates and rehomes pet reptiles, gets its crickets from a local cricket farm and has no problem keeping crickets in stock, the owners say.
In fact, the lack of crickets in other stores has brought new customers to CB&B as desperate reptile owners look for new local places to buy them.
“We get tons of calls every day from people looking for crickets that we haven’t seen,” said Patrick Cumberos, one of the store’s three owners. –
Effect Of The Plant Based Diet On Modicogryllus. Conspersus Cricket…
The Charlotte Ledger is an e-newsletter and website that publishes timely, informative and entertaining local business news and analysis on Mondays, Wednesdays, Fridays and Saturdays, except holidays and as noted. We strive for fairness and accuracy and will correct all known errors. The content reflects the independent editorial judgment of Charlotte Ledger. Any advertising, paid marketing or sponsored content will be clearly labeled. Below we outline production rates for two cricket rearing systems for hobby and commercial production. With over 14 years of personal and commercial insect breeding experience, we’ve tried every method available…and developed our own. Choosing the right method is very important:
We’ve spent over a decade perfecting business practices to reduce maintenance, time and effort. We did this through automated food and water dispensers, efficient container design and easy cleaning. Other areas we overhauled include: pest control, how to size crickets, shipping, handling and marketing tips and advice.
Several factors affect the production rate of crickets mentioned above. For many years we did the same things, then we changed just one factor and doubled the production. It wasn’t clear at first… so learning from other people’s experiences will save you years of trial and error.
In our consultation, we see a large variation in production rates by breeders. Many businesses believe that if you standardize climate control, for example, you will guarantee better production rates. The truth is, there are many other factors that you need to consider. Our books outline 5 key principles that underpin effective and sustainable cricket production.
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If you need help setting up a commercial insect farm with the above factors in mind, visit our commercial insect breeding section. We have mentoring and affiliate programs to help people start their own insect farms.
We have raised insects in zoos,
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