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The mobile gaming giants from Sweden have been battling it out on their home turf with a very high CPI. Here is how they managed to discover a cure with .
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After launching its first website in 2012, LeoVegas has established itself as one of the leading mobile gaming companies in Europe, with a leading position in mobile casino gaming.
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Headquartered in Stockholm, Sweden, the digital entertainment company currently employs over 900 people worldwide and is highly regarded for its innovative thinking, which has resulted in numerous awards – Recently from the IGA (International Gaming Awards) for “Online Gaming Operator of the Year” in 2020.
LeoVegas receives a lot of organic traffic in Sweden (about 50% of all traffic) and experiences a very high CPI (cost per install) because it is a real money gaming app (where users tend to have a very high lifetime value be). Its main market is Sweden (a region with a high CPI compared to the rest of the world). This combination resulted in a high cost of traffic acquisition.
Sophie Le Roy, head of mobile growth at LeoVegas, was looking to reduce CPI by increasing CVR (conversion rate) on the app store page, but she needed data to help her understand what to use in the live store to get the biggest lift in have the conversion. rate . Everything had to be done on time.
We started our process with thorough market research using data and experience gained from years of working with leading casino brands around the world.
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After creating hypotheses, the LeoVegas design team turned them into impressive app store creations. The focus was on the first two screenshots, as 100% of users were exposed to the first impression (area above the fold), as opposed to the last screenshots, which have a very low view rate.
With StoreIQ, a proprietary testing algorithm, LeoVegas was able to accurately determine the winning probability of each test variation based on our sophisticated Bayesian statistical model. Using StoreIQ meant that LeoVegas could detect weak changes and close them automatically – leading to faster and more significant test results.
Users responded well to creatives featuring “big win” messages, resulting in a 9% and 8.2% increase in CVR compared to the control.
The biggest takeaway from this test was that displaying user winning records on the LeoVegas product page is very effective. The test showed that this message could persuade more users than a message that focused on the type of casino games offered in the game.
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It also showed us that the thrill and excitement of the potential to win, as shown by lifestyle images and people trying to win coins, evoked positive emotions and resonated with users.
Through creative experimentation, the LeoVegas and UA development teams were able to push the boundaries of in-app messaging and test concepts they hadn’t before. Using app store testing, they found out which creatives lead to higher CVR.
The results of this two-choice test were equally good, which is often a blessing. The two options that worked better than the check gave LeoVegas the confidence and freedom to choose which one to implement in the store. In this case it is up to the developers to consider the market and the brand to make the best decision for the company.
The LeoVegas marketing team can now take more risks and test new ideas, while making brand decisions with confidence.
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Before crossing the pond (in the opposite direction), Matan came to Silicon Valley as an ASO consultant, working on App Store strategy for eBay, VSCO and Twitter. Having studied marketing and dance performance, she brings a highly creative approach to business. Hobbies include lots of cheese, wine, traveling and tending to the forest he calls home.
Optimizing App Store Page Assets 5 Great App Store Pages and What Makes Them Perfect Nothing is really original, is it? We hope this article inspires you with some great apps and games from companies that are doing it right. Ron Gordon 8/20/2020 Test App Store. ASO Expertise Supports Zynga’s Mobile Growth Strategy Matt Curtis, VP of Growth Marketing at Zynga, and Maria Waters, Head of Conversion at Zynga, on how to leverage their growth strategy on mobile devices Esther Shatz 05/21/2020 Test App Store How VSCO Increased App Store Conversion Rates by 30% Using Localization Find out how VSCO used a localization strategy that resulted in a 30% increase in conversion rates. Katie Blechner 05/21/2020
At this point, we can tell you that this is going to be one of the biggest online casino reviews we have to do, simply because LeoVegas is one of those casinos that represents the complete package. LeoVegas Casino has been there and done that, earning awards and recognition from industry peers and players alike.
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Now we are well aware that our review on this site would not be fair as the casino has a lot to cater to a diverse range of players. Our LeoVegas Casino review will do our best to explain why and how this is one of the best online casinos in Ireland. We will disclose details about games, sports, software, banking, security, support and advertising. Casino is definitely top 10, but will it be number one?
Ads are nothing new, every site has them, so what makes Leo Vegas Casino special in this regard? First is the quality of the rewards you can collect, second is the quantity.
Promotional bonuses will change over time, with some remaining for months, while others are available throughout the year. Be sure to read the Terms and Conditions (T&C) to find out when offers expire and to find out about deposit rules, eligible games and wagering requirements to win.
The first promotional bonus is one that all brands offer, the casino bonus. Your bonus is one of the biggest available in Ireland. When you join, you can get a welcome offer of up to €1,000 and 200 free LeoVegas bonus spins.
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The LeoVegas signup offer is a decent bonus only available to new players and unlike other brands, this operator gives you a 14 day window from the moment you join to claim this promotion if you wish.
This is one of the most transparent bonuses on the world wide web and gives you a clear choice.
Now, in proportion to the bonus money you receive, you must pay your bet before you can win.
Example: Deposit between €10 and €49 and you get a bonus equal to €10 x €25 (the wagering requirement) = €250 is the total amount you need to bet before withdrawing any winnings.
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Note: To claim this bonus, you must be logged in and we will send you a special bonus code to redeem the offer.
There are many bonuses that you can claim. As for the live casino games and sports betting section, we will get to that later in the review. For the general casino, there are other promotional offers that you can claim when you join.
More promotions are available, but we want to surprise you when you sign up.
When you add to your offers at LeoVegas Casino, you will notice that you have a VIP progress bar as part of your account. Complete this bar to qualify for VIP rewards.
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You fill the limit by depositing and playing with real cash bets on all games. At the end of each month, a lottery is held for each VIP level. Prizes include gadgets, prizes, tickets to VIP events and more.
When you log into Leo Vegas Casino, you can choose from over 2,000 casino games, making it Ireland’s largest online casino gaming platform. There are 2285 slots, 54 table games, 106 jackpot games and 56 daily jackpots. Before we look at the LeoVegas games category in more detail, we will show you the popular titles. Here are some of the best games recommended by registered members.
With over 2,500 slot machines, you’ll be spoiled for choice. Here you have it all, and oddly enough a
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